Objectives
- Identify a strategy in which Volkswagen Financial Services would be able to get closer to their customers
- Develop a strategy to increase VWFS sales by identifying companies in growth who may wish to purchase fleet cars today or in the next few months
- Implement a process to share knowledge with key VWFS employees to give them a competitive edge
Solution
- Collection of relevant data for VWFS’s existing customers using MMRI Radar
- Media monitoring and analysis for industry and market intelligence
- Human analysis of data to leverage actionable insights
Challenges
- High volumes of data
- Initially search revisions were required, refining keywords to increase relevant data and reduce noise
Findings
- 1000’s of articles were reviewed and provided:
• Business opportunities with existing clients
• Competitor activity and threats to current clients
• Leads from unknown customers
Success
VWFS MMRI Radar Pilot Project
See how MMRI Radar provided a big data solution for VW, enabling them to interrogate millions of online data points, search through thousands of online sources and identify new, viable leads for VW to market to directly.
Know Your Customer
Increasing sales with customer intelligence