Objectives

• Identify a strategy in which Volkswagen Financial Services would be able to get closer to their customers
• Develop a strategy to increase VWFS sales by identifying companies in growth who may wish to purchase fleet cars today or in the next few months
• Implement a process to share knowledge with key VWFS employees to give them a competitive edge

Solution

• Collection of relevant data for VWFS’s existing customers using MMRI Radar
• Media monitoring and analysis for industry and market intelligence
• Human analysis of data to leverage actionable insights

Challenges

• High volumes of data
• Initially search revisions were required, refining keywords to increase relevant data and reduce noise

Findings

• 1000’s of articles were reviewed and provided:

  •  Business opportunities with existing clients

  •  Competitor activity and threats to current clients

  • Leads from unknown customers

Success