Measure brand health and understand your brand footprint
From SMEs to large enterprises, a healthy brand is an efficient way to show new and existing customers who you are and what you stand for. Even if you are happy with where your brand is today, are you prepared for the disruptors of tomorrow? Established, successful brands recognise that they must work hard to maintain their position, but forward thinking companies are taking an agile approach to brand strategy.
We can build a picture of your brand footprint, measuring brand awareness, values, qualities and associations, whilst understanding stakeholder and customer sentiment and emotional response to your brand, informing brand strategy and forming the cornerstone of your marketing and promotional activity.
Whether looking to undertake a re-brand, launch something entirely new or just get a snapshot of your brand position today, we have a range of solutions to help you understand how you are perceived and equip you with the insights you need to grow and protect your brand, including:
- Brand Audit
- Competitor Landscape
- Risk & Reputation monitoring
- Cultural Perspective
Because a brand is an ever-evolving entity, people’s perception will inevitably change, whether subtly over time or with sudden impact due to a trigger such as a negative or positive event. We offer ongoing brand monitoring and real-time tracking to ensure you keep your finger on the pulse of your brand health.
Digital Intelligence Tools
Whether on Twitter, blogs, forums or other social platforms, millions of opinions are shared publicly online every day. MMRI Radar connects you to this rich, live, global data source.Learn More...
Bringing brands closer to consumers expectations, passions and emotions by providing understanding into the emotional drivers in a customer journey.Learn More...