Digital Market Research
A huge amount of data about your customers and industry can be uncovered by analysing the digital space
We have combined 30 years of research expertise with our in-house technology, the MMRI Radar. Our market research methodology can unlock the complexities of ‘big data’ when we delve deep into potential insights from the internet for your business, delivering valuable research outcomes in a fraction of the time required by traditional primary research methods. We take an insight-driven qualitative approach, drilling deeper into large volumes of data, uncovering emotional and behavioural drivers that lead to actionable insight.
Go to Our Work to see some real examples of how our clients have engaged with our methodology.
We like to think of the vast amount of spontaneous consumer commentary posted on the open social web as “the world’s largest focus group”. We identify and qualify spontaneous online commentary around your chosen brand, product or service which can be captured in multiple languages across chosen markets. Our research analysts then work with a randomised sample of this raw data, using bespoke code-frames created in line with your project objectives to answer your research questions.
Digital Intelligence Tools
Whether on Twitter, blogs, forums or other social platforms, millions of opinions are shared publicly online every day. Klood Radar connects you to this rich, live, global data source.Learn More...
Bringing brands closer to consumers expectations, passions and emotions by providing understanding into the emotional drivers in a customer journey.Learn More...